If you find yourself and understand where to move on, you can not only achieve your dreams but also make thousands of people happy. In this article you will find simple and clear proven tools that will help you find your calling and realize your business dream.
Walt Disney, Louis Vuitton, MaryKay and many other brands grew out of the hobby of their creators. A brand is much more than just a business. A brand is those emotions that a client experiences when he hears a brand name sees its logo, uses a product.
The techniques and exercises described below will help turn your talents into a real business and become stars of photography, fashion, confectionery or, for example, organizing celebrations for VIPs.
Ready to actively dream, outline a plan, choose a prize, celebrate a victory, and enjoy every moment?
Let’s start by searching for a calling.
Dream on!
- It is this formula that will help in determining the calling – the four components of a happy life:
- Formulate your dreams, understand what you want. The goldfish in your hands gives you the fulfilment of three wishes. Yours about what? (Dream).
- Find your favourite business. What activities does time fly by? What do you like to study? What could you do without payment, but simply because you like it? (Love).
- Understand what your talent and vocation are. Why are you praised? What have you been good at since childhood? (Talent).
- Endlessly give your talents and time and thank everyone who helps you along your path (Environment)
Brand matrix
Once you have found a vocation so that the business becomes recognizable and in demand, it needs to be developed and a brand created.
“Creating a creative brand that grew out of your hobbies is a pleasant job.”
Each brand has an emotional and functional side:
The functional side is the need your brand satisfies.
You need to start by understanding three things: Who are you? What is your product/service? Who is your customer?
The emotional side is what the client thinks/feels when using your product. In the creative business, it is the emotional side that gives much more value than the functional side. And to develop this site, it will help you.
Drama in business
Direct communication – think about how to make a lasting impression at the first meeting, to remind yourself beautifully, to sell effectively, etc. Think about how a person feels when you forgot it or vice versa when you got it with calls and SMS. How can you influence emotions and make them as positive as possible?
Make your joy, entertain, let them dream and be sad, make laugh, calm, make you think, touch … Produce a WOW-effect, use new spectacular technologies. Create a legend and use it to make contact with the audience.
Fill the elements of the show with each acquaintance with the audience and the presentation of your products. For example, Daria has branded flying saucers. At the beginning of the presentation, a legend is given that it is proved that the person who catches the plate catches not only it, but also the luck that will accompany it in everything. The hall instantly joins the game.
Plan to conquer the universe
Listen carefully, young Padawan, in order to conquer the universe, you need to do four things:
1. Be a master
Mastery is an understanding of processes from within.
What is one thing that you could do regularly but don’t do, that could lead to dramatic changes in your personal life or business? Do and be perfect. Think about what you can offer your client to be completely happy?
And may the Force be with you!
2. Find your ideal customer
The ideal “your” client is the audience for which your brand can bring maximum benefits. And you, in turn, can get the maximum profit from it.
Think about who your favourite customers are for the entire period of creativity, regardless of budgets and other factors? Who are the persons/companies that you want to get yourself?
Do not forget to take into account gender, age, marital status, profession, education, annual income, hobbies, favorite brands, lifestyle.
“Invest time in exploring customers and partners. When you know someone 100%, it’s easy to become the best of the best for him. ”
3. Open the backstage
Customers are interested in what is happening behind the curtain. Share success and cuisine – this increases the credibility of the brand, and also simply attracts the attention of people to your company:
- Show diplomas and certificates on your education and courses on the website and in social networks.
- Rejoice publicly when you or one of your employees achieves something significant. Any victory makes your brand stronger.
- Describe what your profession means to you.
- Tell stories about you, your ideas, dreams and force majeure that you encounter. Customers are interested in “live” brands.
- Add to the numbers emotions, sensations, stories. The number of hours / people / colors involved in creating the project. How much “thank you” you received this month.
- Tell us about your brand clients who you managed to work with.
- Keep a story and share memories with customers about where you started: first business cards, first commercial offers, first office, first project.
In 10–20 years or more, it will be a priceless archive that will show your growth, allow you to smile and be proud of yourself, your team, and success.
4. Speed up your dreams
Think about what distracts you from fulfilling your dreams. Make a sign “Do not disturb! I create masterpieces! ” Do it!
Start today to improve the quality of your life, your business and the world around you – this is the very noble mission that Persons think about with a capital letter.
The article uses materials from the book “Turn on the heart and brains . “
More in the book:
- How to generate business dreams by synthesizing your favourite hobbies. For example, if you like tea ceremonies and take good pictures, you can organize a photo cafe – a cozy place where you can spend time tasting fine varieties of tea and get an atmospheric photoshoot as a keepsake.
- Tactile, visual, sound meeting with the brand.
- Ten laws of the brand that will become very good helpers in building a successful and vibrant business.
Start today to improve the quality of your life, your business and the world around you.
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